mission

To Krista, every woman is a lioness — fierce, nurturing, gentle, and completely capable. Her jewelry absorbs and reflects that opinion, celebrating femininity of each woman or girl -- as she is.

With incredible energy she works to adorn women with her magical creations, not shy to remind them that by honoring themselves as a female they honor all women past, present and future.

Inspired by West Africa in design flair, Krista also derives a deep sense of mission and purpose from that community of women. She explains, "Women there walk with a clear internal sense of her intrinsic beauty," -- something she feels is sorely lacking here in the West. She also absorbs how the women uphold each other in esteem: "They cherish each other, and truly create a community of support. Women and girls act as does a pride of lionesses - in tune with their sisterhood, not catty."

Krista continues, "There is a different emphasis on beauty in West Africa, on being a lovely person. It is a maternal culture and they nurture each other. Moreover, they tangibly show their appreciation of self - females from 2 to 92, tall to short, heavy to thin, adorn themselves with waist beads and jewelry. Even the poorest hand-strings nuts and shells or whatever they can find. They relish in their femininity."

It is this celebration of being a female qua female, the deposing of body image, and the celebration and adornment of their very nature that Krista transfers into her jewelry and hopes to impart to American women.